The Think Different campaign, launched in 1997, was a central factor in Apple’s recovery from financial difficulty, winning admiration for creativity as well as focused attention for new products.
When the “Think Different” campaign launched, Apple immediately felt the boost despite having no significant new products. Within 12 months, Apple’s stock price tripled.
The Real Story Behind Apple's 'Think Different' Campaign – Forbes
VideoImage via Wikipedia This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prom…