Quite amazed when retrospect the first ever iPhone announced on January 9, 2007 at 9:00 a.m. Steve Jobs took the stage at the 2007 Macworld Conference & Expo and just about 35 minutes into his presentation he said, “This is a day I have been looking forward to for two and a half years…” And at just about 9:42 a.m. Steve announced the iPhone.
Thus frozen in time is the near exact time the iPhone was officially announced.
History of Apple Inc.: In iPhone advertisements, why is the time always set to 9:42 a.m. on the clock?
Answer (1 of 2): Very little is left to randomness in Apple marketing. In fact, a great deal of insight can be gathered from looking at things a little deeper and perhaps thinking different.