It hits all the notes that a Facebook clone merits, and adds a few points of distinctiveness that are genuinely compelling — but I don't find it all that interesting, personally. To my mind, Twitter was a far greater innovation that continues unchallenged. But before you judge me as harsh: Broad product innovation is not exactly what they were going for, I believe."
Embedded Link
An ex-Googler's inside view on Google+ vs. Facebook
There's no shortage of punditry around the future and fate of Google. Much of it centers around competition with Facebook, and whether or not it will succeed in unseating the latter as the dominant so…